Corporate Editorial
Corporate Editorial works within the Brand Advertising team to deliver high quality advertising, publications and print communications that promote the University of Melbourne's latest achievements and developments and reinforce its reputation as Australia's best and one of the world's finest universities.
We can assist you by providing advice on the best practices to follow to ensure that your publications are effectively targeted to your intended audience, feature appropriate and aspirational images, and are written in a coherent, engaging style, in line with the University style and tone of voice. Above all, using the standard messaging available from the Corporate Editorial site will ensure that we speak with one voice in all University communications.
Services & Activities
Editorial Advice
Corporate Editorial can assist you in the development of faculty and department-based publications and promotions that are true to the University style and tone and communicate the University's most recent programs and achievements – using the same voice across all communications.
Publications
Access electronic versions of University of Melbourne publications and request hard copies for distribution.
Tools
Editorial style guide
The Marketing editorial style guide will ensure your publications are produced in a high standard, University-compliant, consistent style.
Creative brief
A well-considered brief builds the foundation for effective, targeted promotion or advertising.
Consent and release forms
If you are filming or photographing people for use in University publications, you will be required to seek their permission in writing. Print off the required number of forms, get signatures of involved parties and keep them on file:
Audio & Video Release Form
Photograph Release Form
Legal
Contact the University Copyright Office to ensure that all education or research material used in publications or promotions are compliant with copyright obligations.