The University of Melbourne Brand
To maintain and build on the equity in our brand, every connection we make should reinforce the positive attributes already in the hearts and minds of the individuals who engage with us each day.
Through consistency and dedication to brand principles we build recognition and maintain brand loyalty to ensure that the experience of the University of Melbourne brand for all our key stakeholders is meaningful, inspiring, and differentiates us from our competitors.
Services
The Marketing Office is responsible for stewardship, governance and the strategic direction of the University of Melbourne brand. As set out in Melbourne Policy Library
The Brand Advertising team can provide you with expert advice, approvals and procedures on working with the University of Melbourne brand, logo guidelines and master files, co-branding, and creating unique logos and identities.
Contact the Brand Advertising team for further information and assistance.
Guidelines
The Guidelines and Tools sections outline the processes that need to be applied when working with the University of Melbourne brand and its registered trademarks.
Tools
Logos
Download University logos including official brand.
Forms
Download branding-related forms including applications for co-branding, application for logo creation, and more.
Administrative Templates
Download the full set here, or download the individual powerpoint, facsimile or memorandum templates.
Design Templates
University-branded templates are available for a range of recruitment marketing and communication activities in various sizes, including powerpoint presentations, flyers, posters, postcards, reports, banners. Email your request and a member of the Brand Team will respond within 5 working days.
Please note: Templates can only be used for recruitment marketing and communications-related activites.
